• Ian Titchener

Buy Cheap Buy Twice


This is a very old saying, but never a truer word has been spoken. It’s a plain fact of life that you cannot buy the cheapest of cheap and expect the results that you might expect from a professional who commands the market rate in any industry and the same can be said of hiring a commercial drone operator.


The commercial drone industry is very new with more and more pilots finding their way into the industry every month. Whilst this is great, what makes life complicated for both new operators and their clients alike is the inherent lack of skill at the point of qualifying as a PfCO holder (this is not always the case!) Many newly qualified commercial drone operators are so carried away with the euphoria of holding a PfCO that they forget little inconvenient truths, like the fact that many are unable to operate a camera to its fullest potential and take on jobs which are completely beyond their level of competence.


When you hire a commercial drone operator you should always buy based on value. And when say value I don’t mean getting as much as possible for a stupid price! I mean by hiring an expert who knows what they are doing is operating safely and is more likely to get the shot first time.


We recently quoted on a wedding and lost the job to somebody who was half the price. The problem with a wedding shoot is that there are no do-overs. With a TV shoot, there is always a second or third take but nor with a wedding! The result was that the operator missed all of the vital shots that the client had specified because they lacked the level of experience with both their aircraft and the camera platform to get the agreed results. I can tell you similar stories about aerial surveys, movie shoots…the list goes on.


So when you hire a professional in any field bare in mind that the sweet taste of quality hangs around a lot longer than the pungent smell of a cheap job half done.





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